EmmaRose Papery was a design studio focusing on custom invitations and letterpress printing, with the belief that each invitation is a work of art.

 

THE CHALLENGE

 

To get customers to invest in one of a kind packages instead of the run of the mill invitation.

 

THE GOAL

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To create a simple yet stunning design that doesn't get in the way and distills the complex nature of the brand into something that is utterly simple and intuitive.

 

THE CONCEPT

 

The cohesiveness of the logo, intricate lines, subtle color palettes and textures, a well designed website and custom typography combined is what creates a seamless and elegant end product.

 

THE EXECUTION

 

Applying a less is more concept, minimalist design to convey luxury, clean and light aesthetics, artfully executed details, subtle and understated elegance. 

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THE RESULT

 

A successful company that created hundreds of custom invitations, featured in many wedding magazines and blogs. The business sold in 2011.