A mid to upper price range tour company based in Tanzania, specializing in custom designed safari holidays and expeditions. 

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THE CHALLENGE

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The perception of the African continent being of poverty, instability and diseases for most western travelers.

 

THE GOAL

 

Create an easily recognizable and memorable brand profile that is translatable between African and Western cultures.

 

THE DESIGN CONCEPT

 

A clean, well organized modern look conveying a feeling of reliability, security and authenticity combined with a new take on the classic Out of Africa look, evoking the sense of romance with the wilderness of Africa.

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THE EXECUTION
 

A bold orange zebra is the center piece of the brand, it’s easily recognizable, memorable, and a conversation piece.

 

The usage of stunning wildlife photography mixed with classic safari chic styling in printed communication creates travel lust and the sense of longing for the wilderness.

 

THE RESULT

 

Sidai Africa Safaris became one of the most recognized companies in Tanzania. It was sold in 2018.